Carolina Cat History - Caterpillar Dealer

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Carolina Cat History - Caterpillar DealerMore than 85 years ago, LM Weisiger made a commitment to support the growth of North Carolina by supplying and supporting Caterpillar equipment to the construction, road-building, utility and mining industries.
                 
             
Today, in addition to offering a full line of construction, forestry and paving products, we also offer a complete line of material handling equipment, engineered systems, truck engines and power generation systems as well as superior product support. From a small job to a large project, we are here for you.

Carolina Cat History - Caterpillar DealerCarolina Tractor (now CTE) has served the equipment needs of the Carolinas for over 85 years.  With your help, we have built the wonderful state of North Carolina. (Learn more about our We Build NC campaign.) Beginning with LM Weisiger who bought Carolina Tractor when it was only 4 years old in 1930, continuing with his son, Edward Weisiger, Sr., and now under our 3rd generation leader, Edward Weisiger, Jr., Carolina Tractor serves customers like you and maintains partnerships with a variety of industries through our different divisions.

Carolina CAT partners with our Construction, Power Generation and Truck Engine customers to help increase efficiency and profitability. We currently have 12 Carolina CAT locations to meet every need for Heavy Equipment, Compact EquipmentRental StorePower Generation/Generator, Truck Engine and Parts & Services.

Carolina Cat History - Caterpillar DealerHydraulics Express partners with customers throughout the Carolinas in need of hydraulic solutions and hydraulic repair. We service all makes and models of off-road construction equipment, industrial production equipment, and mobile equipment such as dump trucks, garbage trucks, rollbacks and wreckers. Hydraulics Express offers a wide range of new and remanufactured hydraulic components at competitive prices. Also, our team can assist you in setting up your own hose-building capabilities and our Territory Managers are here to help customize your inventory and organize your workspace. When you think hydraulics, remember Hydraulics Express.

Pinnacle Cranes partners with our crane, boom truck and aerial platform customers. We currently serve our customers’ needs in both North and South Carolina for product sales, rentals, parts and service needs.

LiftOne partners with our materials handling and warehouse solutions customers. We currently have 17 LiftOne locations to meet our customers’ materials handling new and used product sales, rentals, parts, service and Engineered Systems needs.

As the needs of our customers have changed, so has our determination to provide the best products and after-market support in the industry. Call us or email today to find out how a partnership with us can increase your efficiency and profitability.

More Detailed History

Carolina Tractor, one of the oldest Caterpillar dealerships in the United States, was founded at Salisbury, NC, in 1926 by B.V. Hedrick, W.C. Heitman and W.S. Jobe. In 1930, L.M. Weisiger, an equipment dealer in Hickory bought into the company and became the majority stockholder. L.M. Weisiger was succeeded by his son, Edward I. Weisiger, in 1965 and Edward I. Weisiger was succeeded by his son, Edward I Weisiger, Jr., in 1991. Today both Ed and Ed, Jr., preside over Carolina Tractor, one of the Carolinas' largest privately held corporations.

From the beginning, Carolina Tractor has been a distributor of heavy construction equipment but, during the depression, our products included dairy supplies, washing powder and milk bottle caps. We sold anything to pay the bills during these tough times. Our commitment to customer service is well known. Early one Sunday morning in 1955, a fire destroyed Carolina Tractor's Asheville branch. By Monday morning, we were back in business at a temporary location. Within a week, Carolina Tractor had purchased and moved into a new facility. The company moved quickly so that our customers would not be disadvantaged by our misfortune.

As a result of the passage of the Interstate Highway Bill during the Eisenhower Administration, Carolina Tractor enjoyed great success during the 60s and 70s. The 80s saw the influx of foreign competition. Carolina Tractor and Caterpillar responded and now enjoy high market share and a great economy in North Carolina. In the 90s, there was a great expansion of both our material handling, engine, and power systems business. 

Today, in addition to offering a full line of construction, forestry, and paving products, Carolina Tractor now offers expanded lines of material handling equipment, engineered solutions, cranes, truck engines, and power generation capabilities back by superior product support. Additionally, Hydraulics Express partners with customers in need of hydraulic solutions and hydraulic repair, Pinnacle Cranes partners with our crane, boom truck and aerial platform customers, and LiftOne partners with our material handling and warehouse solutions customers. Also, The Rental Store offers contractors the flexibility of renting a wide range of equipment by Caterpillar and other outstanding manufacturers, by the day, week or month, to meet all of their equipment rental needs. More than 1200 dedicated employees work hard to meet the complete sales, parts, product support and rental needs of our customers. Our goal is to remain a leading supplier of Caterpillar products and services that continue to contribute to the development, growth and prosperity of North and South Carolina.

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The book is full of great stories, rare, never before seen photos and additional histrory of Carolina Tractor.

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